Al Mashriq

Dubai, UAE

How to market your cake shop

2 min read
How to market your cake shop

Every business needs marketing. There was a time when money was the essential part of any business but now if you do your marketing in the correct way, then you can make money through it as well. We have seen many fraudster companies who have taken money from people and people were compelled to invest with them only with the help of impressive marketing.

What Kind of Marketing was Done in the Old Days?

In the early days, people used only physical means of marketing by spreading brochures in the city, hovering around the city and advertising on a loudspeaker or just advertising via hoarding board or sign boards. But now the marketing trend has changed and the latest way of marketing is via digital marketing. And if you are about to open a shop of best cake delivery in Dubai then follow the following marketing ways.

  1. The Scent and Fragrance is Everything: if you want to send your birthday cake delivery in Dubai or in the whole UAE, then make sure that you slightly open the door and a window, so the by passers can smell the aroma of your bakery items. Keep brewing the coffee all day long so that by passers walk straight into your cake shop. This is the best way to market your cake shop.
  2. Tempt Your Customers: this is the second-best way of easy to market your cake shop. The main thing is taste and that should be improved on every day basis. But there are some less fortunate people who are allergic to certain ingredients like there are some customers who are allergic to gluten and nuts. So, you should be able to make gluten free and nuts free cake, so that more customers attract to you cake shop. You can also come up with the idea of vegan cakes.
  3. Market from Your Door: you must have seen different restaurants and eateries putting up a board where they have chalked the daily menu with price. This is the most effecting marketing strategy. Even though it is old but people still like it.
  4. Free Sampling: if you want your taste to become a social media sensation, then it is best that you offer free sampling. It is very effective.
  5. Hit Up the Social Media: advertise on as many social media as you can.